Built around field hockey

One Company.
Four Field Hockey
Brands.

Two field hockey players competing for the ball Australia · Global

Becken is the company behind a focused portfolio of field hockey brands, serving players, clubs and retailers across Australia and global markets.

04.

Specialist brands

02.

Core markets

01.

Shared focus
Ritual Hockey Adidas Hockey StickIQ TeamwearHQ Built around field hockey

Who we are

Driven by
theGame

“One shared focus — the people, clubs and retailers that help field hockey grow.”

Becken brings together four specialist brands with one shared focus: field hockey. From performance equipment and footwear to coaching tools and teamwear, our brands support the people, clubs and retailers that help the sport grow.

Our portfolio combines global reach with strong Australian market knowledge, giving retail partners access to trusted brands backed by a team that genuinely understands the game.

Performance Equipment Footwear Coaching Tools Teamwear

Who we are

Adidas
Hockey
inAustralia

Becken is the official distributor of Adidas Hockey in Australia, connecting retailers, clubs and players with trusted Adidas Hockey footwear and teamwear.

Backed by local market knowledge and dedicated wholesale support, we make it easier for Australian partners to access and represent one of the world’s most recognised sporting brands.

Dedicated wholesale support Trusted local partnerships Globally recognised brand
Adidas hockey player in action
Adidas
Official — AUS

Our portfolio

Specialist Brands.
One SharedPassion.

Our brands cover the key areas of field hockey, from performance equipment and footwear to training tools and customised club apparel.

Ritual Hockey player and equipment

Ritual Hockey

Precision hockey equipment built for players who take their game seriously.

Ritual Hockey delivers performance-focused sticks, bags, equipment and clothing to players and retailers around the world.

Visit Ritual Hockey
Adidas hockey player preparing footwear

Adidas hockey

Iconic performance footwear for the modern hockey player.

As the official Australian distributor of Adidas Hockey, Becken provides retailers with access to performance hockey footwear supported by dependable local service.

Inquire Here
Field hockey coaching session

StickIQ

A smarter way to understand and coach the game.

StickIQ provides practical hockey coaching and tactical tools designed to help players, coaches and teams develop a deeper understanding of the game.

Visit StickIQ
Teamwear hockey player

TeamwearHQ

Custom teamwear created for clubs, schools and sporting organisations.

TeamwearHQ helps teams bring their identity to life through professionally designed apparel, reliable production and dedicated support.

Visit TeamwearHQ

Retail partnerships

Built to
Support
Retailers

Becken gives retailers access to specialist field hockey brands, established distribution capabilities and a team that understands the market.

/01

Multiple Brands, One Partner

Access a focused portfolio covering equipment, footwear, coaching tools and teamwear through one experienced group.

/02

Official Distribution

Partner with the official Australian distributor of Adidas Hockey and offer products backed by recognised global credibility.

/03

Specialist Market Knowledge

Work with a team whose experience, relationships and attention are centred on field hockey.

/04

Global and Local Reach

Connect with the global presence of Ritual Hockey and the strong Australian focus of our local brands.

Become a retail partner

Let’s Talk
Hockey.

Interested in stocking one of our brands or working with the complete Becken portfolio? Tell us about your business and our team will be in touch.

Every enquiry is reviewed by our partnerships team — players and coaches on our side who live the game.

    Become a B2B Customer

    Leave your details below and let us know which Becken brands you are interested in working with.